According to the latest report by IMARC Group titled, “Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the market reached a value of US$ 60.6 Billion in 2018. Looking forward, the market is expected to reach a value of US$ 81.2 Billion by 2024, exhibiting a CAGR of around 5% during 2019-2024.

Personal grooming involves maintaining basic hygiene and cleanliness of the body. This aids an individual in uplifting their social image and creating a positive impression in a social setting. Earlier, men mainly used limited products such as deodorants, shampoos, shaving creams and aftershave colognes. They also relied on products that were available in the household to suffice their grooming requirements. However, as more brands are focusing on introducing a range of male grooming products, there has been a rise in the availability of facial creams, moisturizers, serums, concealers and face masks.

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The rising consciousness among men about personal appearance represents one of the primary factors bolstering the male grooming products market growth. Moreover, innovation in the development of various grooming solutions such as hair sprays, hair perfumes, and beard wax are offering lucrative growth opportunities to the manufacturers. Furthermore, high disposable income, the growing influence of social media and the thriving e-commerce sector are catalyzing the demand for male grooming products around the world.

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Key Market Segmentation:

Market Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others

Breakup by Price Range:

  • Mass Products
  • Premium Products

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Competitive Landscape

The report has also examined the competitive landscape of global male grooming products market. Some of the major players in the market are Unilever, Edgewell Personell Care Brands, Beiersdorf, LVMH, LÓreal, Coty, Botica Comercial Farmaceutica, Natura Cosmeticos, Puig, Philips and Panasonic.etc.

Key highlights of the report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Competitive Structure
  • Profiles of Key Players

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IMARC Group is a leading market research company that provides market and business research intelligence across the globe. We partner with clients in all regions and industry verticals to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. We make an effort to fulfill specific and niche requirements of the industry while balancing the quantum of quality with stipulated time and trace major trends at both the domestic and global levels. The information products and services provided by IMARC cover major technological, scientific and economic developments in industrial, pharmaceutical and high technology organizations.