According to the latest report by IMARC Group, titled “North America E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the North America e-cigarette market size reached a value of US$ 5.7 Billion in 2018. E-cigarettes, also known as e-cigs, e-hookahs and vape pens, are battery-operated devices that are manufactured using a cartridge, mouthpiece, atomizer and battery. These cigarettes contain solutions of nicotine, propylene glycol and flavorings, which provide a sensation similar to tobacco smoking. They are cost-effective, easily available and resemble cigars, pipes or USB memory sticks. Owing to these advantages, they are increasingly being adopted by young adults in the North American region.
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As e-cigarettes are considered safer than conventional cigarettes, they are gaining traction in North America. In addition to this, the growing awareness about the harmful effects of tobacco and increasing health concerns among the population have boosted the overall sales of e-cigarettes in the region. Furthermore, the easy availability of a wide variety of flavors is further catalyzing the market growth. Leading manufacturers in the industry are offering customization in flavors and investing in innovative promotional campaigns to expand their consumer base in the region. Looking forward, IMARC Group expects the market to reach a value of US$ 16.1 Billion by 2024, registering a CAGR of 18.4% during 2019-2024.
Market Breakup by Product:
- Modular E-Cigarette
- Rechargeable E-Cigarette
- Next Generation E-Cigarette
- Disposable E-Cigarette
Market Breakup by Flavor:
Market Breakup by Battery Mode:
- Automatic E-Cigarette
- Manual E-Cigarette
Market Breakup by Distribution Channel:
- Specialist E-Cig Shops
- Online Stores
- Supermarkets and Hypermarkets
Market Breakup by Country:
- United States
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